Mobile Engagement Solutions has turned out to be one of the fastest emerging market around the globe. It is already the most successful business when it comes to keeping your clients hooked to mobiles for a successful marketing campaign. Consultancies and experts from all sections of the society are creating a stir by making this technology an adaptive, addictive and business development centric. It is for sure presenting a brilliant business platform of all times.
What is Mobile Engagement Solutions?
Before getting into any further details about this advanced technique, we need to understand the basic ideology behind it. Mobile Engagement Solutions basically works on the push platform. It basically pushes the clientele towards the business being promoted through it. It serves as a business tool which is not just economical but is addictive when it comes to approaching the target customer.
It’s not been very long a time that mobile phones or smart phones to be precise entered into the daily lives. Until then it had been a part of the daily lives of the users. Mobile Engagement is just tapping this powerful tool for developing your business. Hence bringing your brand in the visibility of the users and experiment with words, graphics and usages to convince them is what the complete mobile engagement is all about. A simple rather complex technique. Simple in form of approach and complex in the way it is wired to be in forefront.
Types of Mobile Engagement Solutions available
A meaningful and direct interaction between the company and the customer is the prime motive while developing a mobile engagement strategy. Mobile service providers plays a very crucial and interesting role in this strategy too. There are various solution providers also in the market which specializes in drafting mobile engagement campaign for any business.
Mobile apps: In today’s world mobile applications are the biggest and the most serious platform for mobile engagement. The world is running on apps now. Big or small, a small shop in the market to the biggest business of the country, they all have one thing common that is mobile app. A well-built and content rich app have the power to increase the customer attention on your business directly increasing your sales. Company are dedicating a sizeable amount of budget in development and running of apps.
Pizzas, food, grocery, vegetables are all being delivered through apps today
Booking a movie ticket to booking of flights and trains can be done through apps now
Finalizing appointment with the doctor or requesting for repair service for home or office, app is the solution
Holiday bookings to hotel or even restaurant bookings are done through apps
Above all most of the government agencies have introduced apps for quick eradication of grievances
Transactional Messages: It is interesting to know the spread in length and breadth of this service. A unique tool for sharing classified information between the business and the client. This business can be a banking service, educational institute, healthcare centers, Transportation and aviation industry or various government agencies. This engagement services enhances the trust between the parties and ensures that the information being shared under this service remains confidential. It is meant only for the registered customers.
Some examples of this service can be:
Sharing the latest banking transaction or the balance in account to the customer
Informing booking, cancellation or delay of flight or train
Reminder for fees payment or attendance update sent by school or college
Confirmation of appointment with a doctor in a hospital
ITR related information or other tax related information by the tax department
Promotional Messages: These messages are basically designed for mass distribution. It provides information related to promotion of a brand or a store nearby. Launch of new fashion line or opening of a new departmental store or details of services being provided by a company are covered under this. Billions of messages are released out to masses on daily basis around the globe. This format keeps the client hooked or engaged with the brand or the service provider.
Mobile engagement solution holds the immense power of building the complete business development strategy through it. More customer focus, it ensures the best of services delivered in a swift manner.