For many people, It is difficult to envision startups and mobile messaging together. There question is – Are startups not all about technical innovation and advancement? Hence, how would text messages, an emblem of the way people used to communicate half a decade back, square with the fact paced, edgy and ever innovating young enterprises? The question however, seems to carry the answer as well. Given the lightning speed at which startups are growing and innovating, text messaging is their surest way to bank upon, to reach out to their customers and associates and spread the word, in perhaps the most efficient manner.
Here’s listing top 5 reasons for startups to opt for enterprise messaging solutions:
Leveraging the ubiquitous reach of SMS
As against what one may otherwise think about text messages, they flaunt an envious open rate of 98%, as per the whitepaper published by Oxygen8. Other marketing means like social media updates or emailers yet remain a far cry from enjoying such an unprecedented reach. Also, one needs to factor in the very fact that feature phones are still an integral part of Indian economy. For instance, in 2015, out of 239 million phones sold, 144 million were feature phones, claiming their share on more than half of the sales. When we set our focus aside from the urban landscapes, feature phones are still the norm in the rural and remote area. With the startup bandwagon setting its sight on the tier II and III cities and the remote destinations, the focus on feature phones as a marketing medium is paramount. And well, the good old SMS fellow is the answer startups need to invade the hitherto unexplored terrains of India.
Essential for Preventing Frauds & a RBI Mandate
With the rise of smartphones, increasing emphasis on the cashless economy and the emergence e-wallet and more have gotten users to share a lot of critical information over the internet. In order to keep the information safe and secure, RBI has made the use of enterprise messaging a mandate, with brands now having to communicate the transaction details via SMS. The 2-way authentication process has now been widely used with payment solution provides, social networking sites, ecommerce portals amongst others, for the purpose of verification. Furthermore, SMS carry a seal of surety, by the virtue of its nature. Whether booking a flight ticket or movie seats or a dental appointment, communicating the same via SMS puts a seal of confirmation on the very transaction.
Push notifications and update for impulsive decision making
When your prospected audience is out and about on a weekend, they are more likely to scan through a text message than to check for a promotional email or a social media update. Furthermore, as per the studies, 90% of messages are read within the first 90 seconds of receiving the same. There lies vital potential to be explored by the startups. Since SMS is so intimate and platform independent, it can be utilized to call users at a retail outlet in the vicinity, or to a promotional event. Besides, by adding link in the text messages, one may also promote flash-sales, call for downloads or make any promotional offer go viral.
Better tracking of the promotional messages
Technical innovations have made their way in the enterprise messaging solutions as well. There are service providers with provisions for including customized links for branding purposes. Owing to the feature of customized links, startups can exercise better branding, include the name of their enterprise, in order to create a better recall value. The links can further be customized for every mobile numbers, hence giving the marketers and brand managers a better perspective on the reach of their SMS marketing campaigns. The information is made available quickly in the campaign manager toolbar, hence allowing the marketers to revamp the messaging communication to better perform with the targeted list.
For all the aforementioned reasons, startups should give enterprise messaging a shot, in order to acquire and maintain new customers. Given the present day competitive world, not including mobile messaging would amount to a loss of opportunity, since bigger enterprises, which are also part of the competition, are utilizing SMS marketing to strengthen their reach to the prospects.