ACL Mobile Introduces Short URL Service For businesses allowing them to strengthen their brand and measure the marketing campaign

India’s leading enterprise messaging solutions provider, ACL Mobile Ltd. today introduced Short URL Service as part of its portfolio of enterprise messaging products. Short URL Service is a unique service that allows enterprises to strengthen their brand and measure the marketing campaign both at the same time.

The new Short URL Service by ACL Mobile takes SMS to a next level as it allow enterprises to Customize URLs by publishing brand name in them; Shorten URL(s) in real time; Generate unique short URL to track each customer and; Get campaign dashboard that helps analyze customer behavior to measure campaign effectiveness.

The features of the Short URL Service will help enterprises generate greater brand visibility and ensure that the SMS sent by them enjoys more authencity and customer trust. The service provides enterprise an effortless transition to short URL with no manual intervention. Also, as enterprises are able to track each customer’s activity, for example: whether or not a customer have clicked the URL, customer location, handset model etc., they can better plan the Campaign Manager. The same information is also made available on campaign dashboard, enabling enterprises to unravel the true effectiveness of each of their SMS campaigns and better analyze the behavior of each and every user.

Further commenting on the announcement, Prabhat Kumar Singh, Chief Operating Officer – Messaging Business, ACL Mobile, said “The present day environment makes smarter outreach, tracking and analytics mandatory. Withstanding the same demand, we decided to roll out our special feature of short URL. These URLs will be generated automatically and would be unique for each customer. Sourcing the exact user behavior, enterprises will now be able to better track customer activity on each of the campaigns. Providing a much deeper insights into customer behavior, we are affirmative that the Short URL Service will help brands and businesses improve their ROI significantly.”

Intended to enable enterprises become more effective with their SMS outreach initiatives, the short URL service will be available as a free value-added update to ACL’s current product Campaign Manager

Read More: Campaign Manager – Mesoka

Your Guide To The Enterprise Messaging Solution

What is it?

Enterprise messaging system is also known as (EMS) in short. It is a sort of a messaging system that lets the software applications and systems to communicate semantically. You can easily apply the semantics by sending precise messages to and fro throughout the enterprise. The messages are asynchronous data that have been sent by one application or system to another application or system. They are then stored in the queue of the receiving program until processed. It is one system which is not dependent on a particular programming language or operating system.

For people of the businesses and the world over Messaging over the Internet has become a regular activity. Due to a hectic life and time-constraint, many people and businesses are interested in sending messages in a hassle free and easy way even while travelling. This need has resulted in the introduction of mobile Enterprise Messaging Solution services.

 This messaging system should meet certain criteria:

Policy: A centralized policy of messages should be there that lets the different classes or responsibilities of users to access appropriate messages.

Security: Messages traveling over public facilities must be authenticated and encrypted or they should be digitally signed.

Routing: It is necessary for the messages to be efficiently routed. It is for this purpose that intermediate nodes are used if the body is encrypted.

Metadata: Body of message should use metadata registries and they must be unambiguous and for each element of data.

You should take into consideration the fact that we can describe the term messaging to be used to describe fax, e-mail, instant messages and other services in which the humans read and send the messages, in Enterprise Messaging Solution services terminology the word messaging is used to describe asynchronous messages which are made up of requests, reports and event events that are consumed by enterprise applications and not humans.

There are many employers who are initially doubtful with regards to an Enterprise Messaging Solution system. Allowing the employees to use mobile devices to communicate with one another.

If you don’t know as to whether enterprise messaging is the right move, consider this: your employees are already making use messaging technology — they’re simply utilizing consumer-grade apps that threaten the security of your data and systems.

With the right enterprise messaging technology, you gain:

An excellent enterprise messaging system can benefit organizations across a wide range of industries:

Enhanced Message Security: It is a system that leverages device-to-device encryption

Banking Institutions: Within the financial sector communications is heavily regulated. A secure enterprise messaging system will let the employees follow the regulations of e Sarbanes-Oxley, while optimizing the communications process.

Healthcare Organizations: This system which is HIPAA-compliant. Its job us to protect Electronic Protected Health Information (ePHI). Also, enhanced conversation allows many more patients being seen and treated.

Improved Employee Processes: Employees will be able to collaborate and also share their files quickly, regardless of location.

Risk & Insurance Management Agencies: In any other city agents and staff can make use of the BYOD mobile devices so that they are able to communicate with the team members securely in another office. The secure company messaging for insurance organizations is a very useful tool for maintaining clear channels of communications with its remote staff.

Irrespective of your Industry, You Can Benefit From an Enterprise Messaging System

Legal & Advisory Firms: It is on a on a daily basis that these firms deal with client communications. With the help of this secure enterprise messaging, advisors as well as the lawyers will be able to utilize secure transmissions so they are able to converse with their `private matters such as hearing dates, settlement agreements and bill payments.

Streamlined Account Controls: It is a system that features a centralalized data repository which c\is able to improve your ability to manage and control access to accounts.

Travel & Hospitality Companies: Travel and hospitality industry personnel at times need to connect with one another quickly regarding guests. With the help of this messaging system, it allows the staff to effectively coordinate during peak check-in times and events so that they are able to provide the customers with the best possible service.

Summary: Enterprise messaging systems, which are platform-independent solutions, are also known as messaging services.

Closer Look at ACLS Intelligent Mobile Engagement

Take a look at this scenario: You are sending out an email blast with your latest and greatest weekly content but are unable to track any open or click-through rates? What do you do? You will simply have to log into your CMS and find that your total page views count for your blog. Isn’t this a complete disaster?

These days the marketers know the importance of KPIs. Setting benchmarks so as to enhance accordingly is the foundation of a robust strategy. It is for this reason that having the right Intelligent Mobile Engagement mobile engagement platform in place to measure results is a must.

With the mobiles continuing to become the main engagement carrier’s channel, people want more direct as well as relevant interactions in useful and intuitive ways. It is for this reason that ACL’s Mobile Engagement platform for Enterprises allows the organizations to devise, deliver and manage real-time using their customers’ preferred mobile channels. This innovative solution by the company is helping companies link up with every person who is connected with the mobile via more than 1,000 mobile service providers so as to deliver relationship and personalized interaction driven experiences.

In what way does it work?

The company will set up your Power mat Platform, seamlessly matching the beauty of your particular venue.

When it has been completely installed, it will be possible for you to setup and manage your mobile campaign in some simple steps.

Your customers will first of all have to download the Power mat Mobile App so as to wirelessly charge their devices.

When it has been downloaded, you will be able to gain an insight into your customers as well as in their buying behaviour so that you are able to learn, analyze as well as optimize your campaign to increase store revenue.

What’s in it for your business?

It will be possible for you to utilize the platform to send tailored content, customized offers and special rewards to your customers. In this way your organization will be able to generate repeat business orders for increased revenue.

You will also have to take into consideration the fact that the platform is for you. It is a platform which is not meant for the third-party advertisers who are trying to sell other products while customers are in your store.

With this platform, you will learn more about your customers so as to create real-time relevant offers;

It is able to bring more traffic to your venue;

It is able to make value through customer loyalty

ACL’s Intelligent Mobile Engagement has been designed entirely for use on touch-based mobile devices. It limits the need for manual entry. Last but not the least the he app stores all data locally. It only y syncs to the cloud for backup purposes. Its end result is that the platform is very much responsive. It is also available offline, when connectivity is unavailable.

Mobile Engagement for Service Providers

You will be able to use ACL’s Intelligent Mobile Engagement expertise to extend new levels of value and satisfaction to your subscribers and customers in enterprise, reseller and business partner channels. The company’s services will be able to assist you in identifying relevant moments that support your top-line marketing, crisis and disaster recovery, communication, service, and business continuity objectives.

Mobile Engagement For Enterprises

Info graphic: The Life of a Mobile-Enabled Customer

Info graphic: The Life of a Mobile-Enabled Customer

The enterprises’ of today are increasingly recognizing the need to better connect with customers through a comprehensive mobile strategy. One of the increasingly important features of this is making use of beacons to deliver contextually based communications. With this location information, mobile channels like two-way text messaging, push notification, rich media, mobile wallet, social media, email, voice calling, and gamification all of which will be able to work benter work together so as to provide a unified personalized mobile-first experience.

With ACL’s Mobile Engagement, marketing professionals and Application publishers are able to create cutting edge interactions like the following,

Data Protection & Privacy across globe

Open API’s and Ease of integration

Push Notification and Communication Platform

Real Time actionable analytics to increase app usage

Finding more about Mobile Customer Care Enterprise Platform

Each and every business organization cherishes its customers as they help in the overall growth of the business. Customer care is one of the most important services that any business could provide. The entrepreneurs leave no stone unturned in extending world class customer care services to their clients. Mobile Customer Care Enterprise Platform is an innovative and advanced approach to the old school customer care and is gaining a lot of popularity lately. There are many mobile solutions companies operating these days that extend the above mentioned services to other businesses.

Text Messaging Service: The Nascent Marketing Paradigm for Businesses

In today’s competitive business environment, brands across the globe need to constantly evolve and meaningfully engage its customers to garner higher returns and buoyancy in the business ecosystem.

Over the years, there has been a subtle but significant change in the way companies engage their customers and undertake marketing and promotional activities. This change has been in tandem with the advances in technology, particularly with the way mobile technology has evolved and is being used by the general masses today. Smartphones are increasingly being used for varied communication and transactional purposes. Sensing an opportunity in the mobile marketing domain, many brands today grow and nurture their customer relationships through text messaging services. Companies connect with their clients and potential customers through an array of text messaging tools which offer them valuable insights about customer data therein empowering decision making.

Benefits of Utilizing Retail SMS Services

A business enterprise requires many things to conquer the fierce competition that is today in national as well as international markets. There are many techniques that the businesses use and adopt in order to stay ahead of the competition and one of them happens to be marketing. There are many kinds of marketing and one of the popular kinds is called SMS marketing. Retail SMS Services can be associated with SMS marketing as they are closely related. There are many things to note about SMS marketing before using the technique in one’s business.

Retail SMS service as the name suggests is the bulk SMS service that is extended to the retail industry. Both wholesalers and retailers need to market their products to the people so that they retain existing customers and also make new ones along the way. This kind of SMS service helps them to stay connected with their customers and also reach out to prospective new ones. SMS marketing has many benefits and thus this type of marketing is gaining momentum and is definitely here to stay. Further there are some advantages about SMS marketing so that people stay updated about it.

Benefits of Text Messaging services for Business

It is very important for organizations and businesses to choose the most effective way to communicate for getting things done in the most effective way. Today we are flooded with messages from all different forms of communication, including messaging apps, email, social media, tale-marketing and much more. The benefits of text messaging services for business are hard to ignore, and many organizations and companies are electing this simple and effective way to connect.

Text Messaging is becoming more cohesive into marketing and business operations approaches.With around 90% of people owning a mobile phone and 85% of them using their phones for text messaging, it is a network that cannot be overlooked for long. If text messaging service for business is a new to you or you have never employed it, below is the article to learn what it can do to help you grasp your goals.  Text messaging service has many benefits for your business.

Bulk Transactional SMS Gateway in India Confidential Data on SMS

Ever wondered how you get the latest bank details updates with a slight buzz on phone? Getting an appointment confirmation especially when you have completely forgotten it. The security coding that works while confirming the OTP while doing online shopping. All these arrangements are being done to make our lives easy. How and why we get such messages is another interesting angle to this. To classify such confidential messaging, an umbrella term Bulk Transactional SMS is used and the usage of Bulk Transactional SMS Gateway in India is huge.

Text Message Marketing – New level Marketing with Personal Touch

Text Message Marketing is foolproof and brilliant way to drive traffic towards your business. The world is moving on messages. Businesses are being done, deals are being cracked and sales are being matched on mobile. Big or small enterprises, are focusing on increasing the sales without taking the humungous burden of marketing costs. That makes only one option viable enough to fit the criteria. This technology is here to stay and is the future of marketing around the globe.

Text Messages Marketing have come a long way since its inception. From friendly chat messages to customer engagement platform. Message marketing brings economical and pocket friendly marketing ways for all big and small enterprises. Easiest way to reach millions of existing and loyal customers in one go. Looking at the increasing prospects of message marketing, companies are providing one way as well as a two way interaction platform also.

What are the tools of Text Message Marketing being used?

This is a very interesting question that comes to mind once anyone decides of going ahead with it. Text Messages are offered at two different segments – Transactional Messages and Promotional Messages. In a nutshell, transactional messages are used for sending classified information to registered users only. Whereas promotional messages are sent for marketing purposes in bulk. Both the segments guarantees a very high degree of customer engagement and interaction.

What are Transactional Messages and how they effects the business?

As the name suggests, transactional messages are mainly related to confidential information being released from businesses only to people entitled to receive it. It is not meant for mass distribution. Financial Institutions, Educational Institutes, Healthcare are few sectors which use transactional messages for their interactions with their existing customers.

Transactional Messages mostly includes bank notifications regarding transactions, OTP generation, account balance information, doctor’s appointment confirmation, fee payment reminders, EMI due date notice and many such personal messages.

Promotional Messages and how much they proves beneficial?

Promotional bulk messages is a different genre of marketing practice. Any enterprise big or small can opt for promotional text messaging marketing with a target of reaching maximum consumers. The number of messages shot in one go goes in lakhs giving it the maximum coverage. Retail houses, grocery businesses, Merchandise, Telecom are few industries who reaps the benefits of bulk messaging.

Such messages includes promotional messages related to opening of new outlet, Stock clearance sale, launch of new fashion line, festival bonanzas and discounts. Target audience reacts to it when they get such messages and this in turn leads to increase in sales and profits.

Understanding the background

Text messages have proved time and again that it is the most read and reacted mode of communication. About 95% of messages are opened and read by the mobile carriers. While understanding what makes text messages so dynamic, Bulk SMS aggregators plays a big role in it. It is a method of pushing out huge number of messages for bulk distribution. Bulk SMS aggregators are basically SMS delivery companies who are approached by various businesses to handle their bulk SMS marketing strategy.

Moving a step back of bulk SMS aggregators, bulk SMS gateway providers are the facilitators of the telecom companies which takes care of the IT infrastructure required for mass SMS distribution. They makes the sending and receiving of messages easier. It further provides the options of email and other formats of marketing too.

Text Message Marketing is performed on an interesting platform of Push and Pull SMS Solutions. SMS or message marketing is mainly based on push technique wherein information is being sent to the target audience and they are pushed towards availing your products or services. Marketing through advertisements in Print and Electronic media also falls under the same category.

Customer approach is the passing or failing factor for Text Message. How effectively and in which engaging way you are tapping your client holds the key. Any monotonous matter can upset the customer and can drive him away. Hence opting for the write content for attracting business is very important. Negative impression is hard to erase, so utmost care has to be taken while moving ahead with it.

Test Message Marketing is a very fruitful and convenient way of reaching your clients in an impressive way. It is a rich amalgamation of IT, intelligent content and marketing strategy which never fails.

Promotional SMS Provider for a Strong and Enriched SMS Campaign

Business world is expanding insanely. Big and small enterprises have their socks pulled up. Each one comes ahead with unique ideas of attracting new customers and pleasing existing ones. This exercise can be taken as the lifeline of any business. Promotional SMS is just another technique of interacting with your clients. But this technique has been proved worth an investment as it shows instant and quick result. Promotional SMS Provider are the ones who facilitates the businesses in reaching their target.

What are Promotional SMS?

Promotional SMS is one of the quickest way to reach your target clients. It is one of the most cost effective and fastest mode of interaction with delivery guaranteed. A very advanced marketing tool which ensures your business reaches the biggest mode of communication, i.e. mobile phones. Businesses can send thousands of messages to the masses in one go. Delivery rate is not only high but client response is measurable and quick.